This film was leveraged for OPTIMA Batteries' ongoing content program. Target 550 is perhaps one of the most sophisticated land speed racers on the salt. Its creator Marlow Treit has obsessed over land speed racing records his whole life. This film shares a glimpse into his team's journey to become the fastest-wheel driven car on earth.
Target 550 debuted at the OPTIMA Film Festival in 2016 to an audience of more than 500 people during the SEMA Show and was selected as a London Motor Film Festival finalist in 2017.
Role: Ideation / Contracting / Content Review
Partner: Phlewid Films
Agency: Gunpowder Inc.
