OPTIMA Batteries determined that hosting its video content along with television shows from its racing series, OPTIMA's Search for the Ultimate Street Car, would provide fans with a unique platform to consume OPTIMA's videos. In order to build a platform optimized for viewing longer format content, we created an Amazon Fire and Roku channels.
Role: Vendor selection / Content review / Asset organization / Ongoing channel management
Partner: Lumafox Creative / Lightcast
