OPTIMA Batteries wanted to become a content production leader. To launch the program we partnered with 'Officer' Dan Brockett, who became internet famous for his role as a police officer in the Motorcycle vs. Car Drift Battle series. Dan flew overseas and purchased a drift car sight unseen to compete at Nikko Circuit. The video quickly became one of the top performing films on OPTIMA's YouTube and earned coverage on Jalopnik as well.
Role: Ideation / Content Review / Distribution Strategy
Partners: JWood Media and Dan Brockett
Agency: Gunpowder Inc.
