Kevin Van Dam is considered one of the greatest bass anglers of all time. After running a competitor's trolling motor, he decided to switch brands. To announce the news to the bass fishing community a Sportscenter-themed short film was concepted and executed during a six-hour shoot. The video was incorporated into the brand's press release as well.
Role: Ideation / Writer / Producer / Co-Director / Distribution Strategy
Partner: Rockhouse Motion - Colin MacMillan, Director of Photography and Editor
Agency: Gunpowder Inc.