Costa Del Mar Sunglasses wanted to celebrate its 2015 Bassmaster Classic winner, Casey Ashley ahead of the 2018 Classic. The tournament returned to Lake Hartwell, where he was victorious in 2015. The film we created was shot in one day and edited in a week and half to meet a tight deadline. The film debuted just ahead of the tournament across Costa's social channels.
Role: Ideation / Writer / Producer / Co-director / Distribution Strategy
Partner: Taylor McGohan - Director of Photography and Editor
Agency: Gunpowder Inc.