Royal Enfield opened its North American headquarters in the fall of 2016 right in Milwaukee, Wisconsin. Royal Enfield wanted to grab attention of the industry, so we enlisted the help of Tony Prust of Analog Motorcycles to build a unique scrambler to be unveiled ahead of the Mama Tried Show, one of the hottest motorcycle shows in the Midwest. As part of the build, we collaborated with Dainese to provide Analog gear for the event.
The resulting build landed on several major outlets such BikeExif and PipeBurn, drawing attention not just to the build, but also to Royal Enfield's renewed presence in North America.
Role: Ideation / Contracting / Content Review / PR Outreach
Agency: Gunpowder Inc.
