In 2016, with the help of Donut Media we orchestrated a hybrid sponsorship between OPTIMA Batteries and Ryan Tuerck. As part of the agreement, OPTIMA received branding on Ryan's 2016 Formula D competition car, supplied product for his groundbreaking GT4586 build and leveraged Ryan in its 2016/2017 Film Festival program.
Role: Ideation / Contracting / Management / Execution / Content Review
Partner: Donut Media
Agency: Gunpowder Inc.
