Gumout wanted to convey its "science first" messaging that separated them from other traditional performance chemical brands outside of its owned channels. To do this, we leveraged YouTube influencer Engineering Explained - Jason Fenske and tied his technical approach to Gumout's motorsports program. These videos included NHRA top fuel pilot Leah Pritchett and Formula Drift competitor Vaughn Gittin Jr. Jason attended two events and provided a detailed breakdown on the anatomy of their respective vehicles. The two combined videos were viewed more than 700k times.
Role: Ideation / Contracting / Influencer Management / Review
Partner: Engineering Explained - Jason Fenske
Agency: Cramer-Krasselt