With competitive pressure building in the trolling motor space, Minn Kota needed a bold idea to steal the thunder away from its rivals. ICAST is one of the largest fishing industry trade shows in the US and there was no doubt that it was the perfect opportunity for other brands to challenge Minn Kota. The decision was made to upstage everyone by overhauling a boat live, during the trade show, for a deserving Army veteran and B.A.S.S. youth fishing director. Leveraging the star power of Minn Kota’s pros along with strategic partnerships with key brands, the stage was set. When the boat was unveiled in front of him there was hardly a dry eye in the room. And while the rigging aspect was great, the real test was sending out the completely overhauled boat and the recipient out to fish with two pros the next day on a local lake.
The program was the talk of the show and silenced the competition.
Role: Writer / Producer / Partner Outreach
